PINK DOLPHIN
Bringing Colombian beauty to a new audience. Founded by a mother-daughter duo, Pink Dolphin set out to introduce its skincare line to the U.S. market, with a focus on Southern California, Miami, and New York. I developed the launch's creative strategy and visual direction, combining brand storytelling, campaign development, and distinctive production design to celebrate the founders' Colombian heritage.
The result was a vibrant, culturally rooted creative world designed to connect with a new generation of skincare consumers.
ROLE:
Creative Director
PROJECT:
Festival Rebrand & Experience
SCOPE:
Creative Director
2024-2026
San Diego
ROOTED IN COLOMBIA. MADE TO STAND OUT.
Colombian culture became the creative foundation for the campaign. Through bold color, playful compositions, and custom-built sets, we translated the energy, warmth, and character of the founders' heritage into a distinctive visual world. Rather than relying on conventional skincare imagery, the production design brought the founders' heritage into the frame, making culture an integral part of the storytelling.
