flamond
Diamonds on your own terms. Bringing Spanish jewelry brand Flamond Diamonds to the U.S. market meant challenging traditional ideas of luxury. With a subscription model making diamond ownership more accessible, I developed a creative direction that celebrated the everyday woman — independent, unapologetic, and entirely in control of her own story. Through bold, lifestyle-driven imagery, we reimagined diamonds as something to wear, live in, and own for yourself.
ROLE:
Creative Strategist / Art Director
PROJECT:
U.S. Market Launch & Brand Positioning
SCOPE:
Strategy / Production Design/ Campaign Development
2023-2025
Spain → United States
NOT YOUR MOTHER'S DIAMONDS.
No ball gowns. No perfect occasions. No waiting for someone else to buy them.
We wanted to capture women as they actually are — ambitious, gritty, playful, independent. Women building careers, chasing dreams, making mistakes, and owning every part of their lives.
Diamonds weren't the occasion. They were along for the ride.
