trybe spirits
To launch Trybe Spirits in Southern California, we developed a touring experiential campaign that brought the brand directly to its audience. From Bayfest and Wonderfront to Pacific Beach venues and pop-up events, the Trybe Tour transformed festival grounds and nightlife spaces into immersive, Mediterranean-inspired destinations. Combining custom-built environments, live music, branded experiences, and strategic marketing, the campaign introduced Trybe through meaningful, real-world interactions designed to build awareness, connection, and brand loyalty.
ROLE:
Experiential Design & Producer
PROJECT:
Brand Launch & Experiential Tour
SCOPE:
Campaign Strategy / Production Design / Activations
2023-2025
Southern California
YOU CAN'T BOTTLE A FEELING. BUT YOU CAN BUILD ONE.
Seeing is believing. But tasting, touching, feeling, and interacting build trust.
The Trybe Tour brought that philosophy to life through custom festival stages, live music, communal shot-ski moments, branded merchandise, and sun-soaked lounge spaces inspired by the Mediterranean.
Every detail was designed to invite people in, encourage connection, and make Trybe more than another bottle behind the bar. We weren't simply introducing a new spirit. We were giving people a reason to become part of the Trybe.
