ocean park inn
Reimagining a beachfront hotel through the lens of San Diego's local culture. I developed a fresh creative and marketing strategy for Ocean Park Inn, repositioning the Pacific Beach property for a younger, experience-driven audience. From graphic design and campaigns to lifestyle photography, video, and digital content, I led creative development across every touchpoint — creating a brand experience rooted in the people, places, and personality of San Diego.
ROLE:
Art Director / Creative Strategist
PROJECT:
Brand Repositioning & Marketing
SCOPE:
Strategy / Production Design/ Graphic Design / Photo & Video
2023-2025
San Diego
MORE THAN A WEEKEND AWAY.
The idea was simple: don't just show visitors San Diego. Make them feel part of it.
Through conversations with locals, we uncovered the places, personalities, and everyday rituals that give the city its character. Those stories became the foundation for a more authentic creative direction — capturing the feeling of a weekend in San Diego, where you're welcomed into the culture rather than simply passing through.
A REASON TO RETURN
To extend the San Diego experience beyond a single stay, we launched PB Passport, an exclusive guest program connecting Ocean Park Inn visitors with the local community. Through partnerships with neighborhood restaurants, businesses, and experience providers, guests unlocked special discounts, VIP perks, and curated experiences throughout Pacific Beach.
The initiative brought our locally driven brand strategy to life, creating new opportunities for community partnerships, expanding the hotel's reach, and giving guests more reasons to return.
+68%
Repeat Guest Bookings
Guest retention and return stays
+73%
BOOKING INQUIRES
Interest generated through the campaign