the dive bar
Debuting as the Country Bandit Dive Bar at Temecula Valley Balloon & Wine Festival, this immersive honky-tonk was such a hit it went on tour—reinvented as The Roadhouse Saloon for IndyCar at Laguna Seca.
From jukeboxes and pool tables to darts, live music, and every gritty detail, each iteration transported guests into a world of its own.
I led the project end-to-end, from creative pitch and concept development to design, production, fabrication, and onsite execution.
ROLE:
Creative Director
PROJECT:
Touring Experiential Activation
SCOPE:
Concept / Pitch / Spatial Design / Production / Fabrication / Build
2025-2026
Temecula - Monterey, CA
A transportable experiential concept designed to evolve across venues and audiences. The magic was in the details. Layered signage, weathered finishes, mismatched furnishings, and familiar dive bar staples gave each space a sense of history and character.
A two-week shop that felt like it always belonged.