LEAD CREATIVE DIRECTION • DIGITAL • EXPERIENTIAL • PRODUCTION

At Wonderfront, I led creative direction across digital, brand, and on-site experience, rebuilding the festival’s visual identity and carrying it through every attendee touchpoint — from screen to site.

On the digital side, I refreshed the Wonderfront brand identity and led creative direction for all digital design, including the festival website. The new system established consistency across marketing, lineup announcements, and ticketing — creating a recognizable visual language ahead of the event.

On-site, I oversaw creative production for the festival experience, shaping how the brand came to life in the physical world. This included creative direction for sponsor activations, merch booths, VIP environments, and stages, as well as the design of all visual touchpoints — lineup graphics, credentials, staff credentials, and site-wide signage. By unifying digital and physical design under one creative vision, Wonderfront delivered a cohesive, immersive festival experience at scale.