wonderfront
ROLE:
Creative Director
ROLE:
Festival Rebrand & Experience
As Creative Director of Wonderfront Music & Arts Festival, I led a comprehensive rebrand spanning the festival's identity, website, marketing campaigns, and onsite experience. From digital platforms and artist campaigns to large-scale signage, wayfinding, and immersive brand activations, I developed and directed a cohesive creative world that brought the festival to life across every touchpoint.
ROLE:
Creative Director
ROLE:
Festival Rebrand & Experience
ONE FESTIVAL. MANY WORLDS
With multiple stages, brand partners, and distinct audience experiences, the challenge was creating a unified visual language without losing the individuality of each space.
